CRM & sales operations
Keep customer history, quotations and follow-ups accessible beyond personal notes. Fika develops CRM around your sales team, connecting relationships, opportunities and next actions.
Discuss your sales processA short description of your need is enough to start. No technical specification required.
A custom CRM system organizes customer data, sales opportunities, activities, permissions and reporting according to a company's own commercial process. It makes follow-up visible without adding administrative work that does not serve the sale.
Fika scopes CRM around the workflow from the first customer record to sales follow-up. The aim is a shared way of working in which conversations, quotations and next actions remain visible to the appropriate team.
Evaluate a custom CRM company against your own sales process: how are leads assigned, who approves quotations, who can see account history and how does a sale reach ERP? Ask how those specific rules will work instead of relying only on a generic product demonstration.
Fika’s Istanbul-based team scopes CRM projects around customer data, sales stages, reporting and integration needs. Communication, delivery owners and support scope are agreed at the start. Remote collaboration can be planned for teams in other cities or countries.
A standard product may cover familiar sales stages and limited integration needs. Dealer-specific permissions, different company rules, complex quotation approvals or ERP account and stock data can justify evaluating custom development. Cloud hosting does not by itself make software custom-built.
Compare data export, hosting region, access logs, backup ownership and recovery responsibilities. Fika treats hosting and security architecture as part of discovery; capacity or service levels require a defined product, license and infrastructure scope.
The proposal should describe the quality of existing customer data, duplicate resolution, role design and integration count as well as user numbers. Pilot the lead → quotation → approval → order workflow with one sales team to expose missing rules before wider adoption.
Describe your work in your own terms. Fika’s project manager connects your business needs with the software team, helping clarify priorities and development requirements.
Map users, workflows, exceptions, data sources and measurable business goals.
Turn the operating model into a clear, modular and integration-ready system plan.
Release working modules early, validate them in context and improve with evidence.
Yes. Roles, stages, permissions, required information and reporting can differ by team while management retains a consolidated view.
Yes, when the source systems provide reliable integration methods. Fika defines which system owns each data field and how updates are synchronized.
The design removes unnecessary input, reflects the real sales workflow and gives each role useful outputs. Adoption is treated as a process-design issue, not only a training issue.
The best demonstration is not the best system. A responsible selection tests the software against real workflows, exceptions, data and ownership.
Read guide →Investment decisionThe right answer is not ideological. It depends on how much of the business advantage, risk and daily cost sits outside the standard product.
Read guide →Tell us where sales follow-up becomes difficult. Let’s define a CRM scope that fits your team.
Discuss your sales process